If you’re an eco-friendly business owner, you might have come across the term “sustainability copywriter” a few times. This niche area of marketing isn’t widely known, but it is essential to the growth of your business. But what is a sustainable copywriter, and what do they do? Let’s find out!
What Is a Sustainable Copywriter?
A sustainable copywriter is an individual who specialises in writing for eco-friendly brands. Sustainable shampoo, planet-friendly purses, green marketing agencies; as long as you’re in the sustainable field, people like me will write for you!
What Does a Sustainable Copywriter Do?
A sustainable copywriter (or sustainability copywriter) covers all of your writing needs. This can include:
Blog posts
Web pages
Social media posts
Emails
Newsletters
Whitepapers
Scripts
Advert copy
Sustainable copywriters, though, will have in-depth knowledge of eco-friendly topics, delivering accurate, informative, and engaging content you can use to market your brand.
Most writers will also have a list of services they specialise in rather than offering everything under the copywriting umbrella. For myself, I focus on blog posts and web copy, though I’m always open to hearing about other projects. In the past, I’ve worked on email copy, eBooks, and even dabbled in full-blown social media management. If you’ve got a unique copy requirement, always reach out to see if a sustainability copywriter can help you out.
How Can Your Business Benefit From a Copywriter?
Hiring a copywriter for your eco-friendly company comes with tons of benefits. Firstly, you can fill your website with grammatically correct, well-written text, ensuring your company maintains a professional image. If your website copy or social media posts are littered with spelling mistakes and punctuation errors, you could quickly lose the trust of your audience and watch profits plummet.
A skilled copywriter will also help build an engaging brand image that helps differentiate your brand from competitors. By carefully crafting a unique tone of voice and choosing words wisely, your writer will fill your copy with personality. This is essential if you want to connect with your audience.
Hiring someone else to write your copy for you also saves you a lot of time. Rather than giving it a go yourself, hand the work over to an expert who can deliver high-quality copy quickly, leaving you time to work on the aspects of your business that you’re best at.
But, Why Hire a Sustainability Copywriter?
I could go on for days about why you should hire a copywriter, but that’s not what this blog is about! So, what separates a sustainability copywriter from the rest?
When your hire an eco-friendly copywriter, you’re hiring someone already interested and invested in your brand. You’re hiring a writer who is passionate about the same causes, shares your values, and really wants to see your company doing well. As someone who hasn’t always written solely for eco brands, I can’t stress the difference this makes to the quality of work you’ll see! Because I take an interest in sustainable topics, the content I create is always superior to topics I’m less bothered about.
Sustainability copywriters also already have a lot of knowledge about the green industry. They should know all (if not most of) the jargon, understand the issues you’re trying to solve, and stay up to date with eco news. This kind of knowledge is invaluable when it comes to creating copy that builds credible, trusted brands.
Your writer is going to know your target audience already, too. They know the eco-friendly audience is savvy and doesn’t fall for marketing easily and that they need evidence-backed content to sell them on a product/service. You don’t have to waste time explaining your audience or finding it out yourself: your writer already knows.
Should You Hire a Sustainability Writer?
There are two factors that you need to consider when asking yourself whether you need a sustainable copywriter:
Are you a sustainable brand?
Do you already have a copywriter?
If yes to number one and no to number two, you need a sustainability writer! It really is that simple. To make things even simpler, why not save yourself the search and get in touch with me today? With six years of experience and a whole host of eco-friendly clients, I can help you transform your business with the power of the written word. So, what are you waiting for?
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